Growth

How you bring new students in — capture enquiries as leads, follow them through your pipeline, and turn the ones that are ready into enrolled students. You can also publish lead capture forms on your website so enquiries flow in automatically.

Articles in this section

1. Understanding Growth — Leads, the pipeline, and how forms feed it.
2. How to add a lead — Record a new enquiry.
3. How to manage leads and update their status — Work your pipeline from New to Converted.
4. How to convert a lead into a student — Turn a ready lead into an enrolled student.
5. How to create a lead capture form — Publish a form that collects enquiries for you.

Suggested next steps (covered in other sections)

• Enrolling a converted student in a class *(Booking & Enrollment)*
• Sending announcements to new families *(Communications)*