Understanding your catalog and pricing

What it's for

Your catalog is everything your academy offers and how families pay for it. Before diving into the how-to articles, this overview explains the pieces and how they fit together — programs, packages, fees and discounts — so you set things up in a way that makes sense for your academy.

Programs — what you offer

Programs are your core offerings: classes, courses, lessons and camps. Each program has a type based on how it's delivered:

• Group — multiple students per class.
• Private — one-on-one sessions.
• Semi-Private — a small group (2–3 students).

Every program also has a pricing policy that decides *when* families pay:

• Pre Paid — families pay upfront (before attending). Prepaid programs can be sold on their own or bundled into packages (below).
• Post Paid — families are billed after (for example, pay-as-you-go, billed at period end). Postpaid is handled entirely by the program's own pricing — there's no package for it. If you bill postpaid, you're done once the program pricing is set; you don't create a package.

You set the type and pricing policy when you create or edit a program.

Packages — the prepaid options

Packages are prepaid bundles built on top of your programs. They only apply to the prepaid model — a postpaid program is never put into a package. There are four package types:

• Session Pack — a fixed number of sessions across one or more programs (e.g. a 10-session pack).
• Membership — recurring access, billed monthly, quarterly or annually.
• Course — a structured curriculum with a fixed start, end and sequence.
• Event — workshops, camps and intensives that families register for.

When you create a package you also choose how it's paid — Pay in Full, Installments, or Recurring — so families can buy the way that suits them.

Fees — extra charges

Fees are charges beyond the program or package price, such as a registration deposit, uniform or materials. Each fee is either:

• One Time — charged once (e.g. a joining fee or deposit), or
• Recurring — charged on a repeating schedule (e.g. a monthly materials fee).

You choose whether a fee applies to all programs or only specific ones.

Discounts — reducing the price

Discounts lower what families pay. You choose a type and a method (a Percentage off, or a Fixed Amount off). The available types are:

• Promo Code — a code families enter at enrollment.
• Seasonal — time-limited seasonal offers.
• Scholarship — need- or merit-based aid.
• Volume — for buying more (useful for family or multi-enrollment discounts).
• Early Bird — reward for signing up early.
• Loyalty — reward for returning students.
• Referral — reward for referring others.
• Custom — anything that doesn't fit the above.

Putting it together

A typical setup order:

1. Create your programs and set each one's type and pricing policy (prepaid or postpaid).
2. For prepaid offerings, build packages (session packs, memberships, courses, events).
3. Add any fees that apply.
4. Set up discounts to run promotions or offer aid.

Postpaid programs skip step 2 — their pricing is all handled on the program itself.

Related articles

• How to manage your programs
• How to create a session pack
• How to set up fees
• How to set up discounts